2015 Creative Director

Dr. Dyke Redmond

Heart & Soul Design Communications Center
2015 Winner for Creative Director Award
About Creative Director Award

Leads students in producing creative, high-quality, relevant, substantive multimedia projects.

Provide an overview of the project, practice or product that your video represents, and how your work encompasses the principles and ideals of the award that you're applying for.

If left to its own devices, will the negative images and stereotypes of minorities by the media change? CHIME, under the direction and leadership of Dr. Redmond, offers a real solution to this dilemma. Heart & Soul coaches assist students in after school programs in creating video/film, digital photography and graphics that not only make a difference, but provide a unique and productive medium in which they can express themselves. Dr. Redmond’s anticipated outcome for this program has always been to provide a platform in which the youth find their voice leading to improvement of self-esteem and discovering “Imago Dei” (Image of God) within themselves. Students in Title One LAUSD schools discuss, collaborate and tackle subjects that are relevant to their neighborhood and day to day life – environment, violence, bullying, etc. This innovative model can be adapted to work with younger and older students, as is the case in Brooklyn, NY, Bethune-Cookman University, Daytona Beach, FL, and Detroit, MI. Decades of hands-on experience has rendered Dr. Redmond a unique perspective of teaching with knowledge and practice simultaneously. Dr. Redmond’s objective is to provide every underserved community with affordable quality production services, create employment opportunities and ensure them a place at the digital innovative technology round table. CHIME not only brings state of the art technology to students, but it also creates a new generation of coaches and teachers, who learn the value of interacting with the youth, teaching them new skills with hands-on experience and opening doors to new possibilities. Dr. Redmond knows the value of and the need for knowledgeable, proactive teachers. Their role in the lives of children is imperative and can have a lasting – negative and positive – impact. Dr. Redmond’s goal is to have more of the latter and less of the former.

Explain the long-lasting impact of what you've presented in this video, and provide any qualitative or quantitative data that supports this impact.

CHIME benefits everyone involved – students, coaches and teachers. The benchmark of the Program A.C.T. (Attitude, Commitment, Teamwork), is a lifelong lesson. It is a mindset that impacts all aspects of one’s life personally and professionally. The LAUSD students, as a result of CHIME, have worked with Nike and LA Marathon; they develop shows for YDPTV, which is shared with their parents and community. The youth in Detroit, Brooklyn & Daytona Beach create their own short documentaries, music videos, interviews; all of which they share – on various multimedia platforms, including Facebook, Instagram & Twitter – with each other and their community. (As an example, the youth in Detroit filmed and edited MYLE – Multicultural Youth Leadership Event – and their work was shown at The Gathering – a conference with 30,000 kids attending!) Furthermore, they’ve learned a new skill and, in the process, learned to be a team player and work with others; skills which will only benefit them in any endeavor they choose. Lastly, students become teachers and learn and how to interact with other youth. Marshall McLuhan brilliantly stated that the next big war will be a war of images – perceptions swaying the public’s opinions. The youth in underserved and underprivileged communities are portrayed in the media only as financially poor and riddled with crime. Product of the Projects himself, Dr. Redmond excelled because of the teachers who taught outside the box. He’s seen youth shine in this program; he’s seen their potential; he’s witnessed their success. CHIME is a pebble that creates a ripple effect and its benefits will continue to grow. This is the truest definition of success.